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report [2024/06/25 16:00] – [4.4 Marketing Programmes] team2report [2024/06/26 13:39] (current) – [8.2 Future Development] team2
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 ==== - Motivation ==== ==== - Motivation ====
  
-All the members of the team came to Porto with the aim of working on an innovative and collaborative project, contributing their own skills and knowledge.  Below you will find the personal motivations of each team member and the reasons that led the team to choose this subject.+All the members of the team came to Porto with the aim of working on an innovative and collaborative project, contributing with their own skills and knowledge.  Below you will find the personal motivations of each team member and the reasons that led the team to choose this subject.
  
 __Personal motivation :__  __Personal motivation :__ 
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   * Łukasz : I think EPS is a great program that brings people together and prepares them for future work.   * Łukasz : I think EPS is a great program that brings people together and prepares them for future work.
  
-  * Tibo : I wanted to do the EPS project to open myself up more. And too within my general knowledge and soft skills. +  * Tibo : I wanted to do the EPS project to open myself up more and also to develop my general knowledge and soft skills. 
  
   * Lena : My personal motivation for doing the European Project Semester is wanting to grow professionally as well as personally. Doing a project with people from different countries, cultures and academic background requires a lot of adaptability, understanding and structuring while also having to gain knowledge in the field of expertise. Aside from studying, moving abroad gives you a once-in-a-lifetime experience, forcing you to become more independent and gifts you with life long friends.   * Lena : My personal motivation for doing the European Project Semester is wanting to grow professionally as well as personally. Doing a project with people from different countries, cultures and academic background requires a lot of adaptability, understanding and structuring while also having to gain knowledge in the field of expertise. Aside from studying, moving abroad gives you a once-in-a-lifetime experience, forcing you to become more independent and gifts you with life long friends.
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 Opportunities:  Opportunities: 
-  * With the awareness of the environmental impact caused by humans, more and more sustainable alternatives are also entering the market. To minimize Billy's environmental impact, it was chosen to work with bio degredable plastic and the packaging is completely recycable.+  * With the awareness of the environmental impact caused by humans, more and more sustainable alternatives are also entering the market. To minimize Billy's environmental impact, it was chosen to work with bio degradable plastic and the packaging is completely recyclable.
  
 Threats:  Threats: 
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 **Opportunities:**  **Opportunities:** 
-  * More and more people are having allergic reactions form food and pollen [(theriseofallergies)], this can be treated by taking medication, this prevents symtoms. Therefor a pill dispenser can be useful especially for kids to remind them and give them a right amount of pills. +  * More and more people are having allergic reactions form food and pollen [(theriseofallergies)], this can be treated by taking medication, that prevents symptoms. Therefor a pill dispenser can be useful especially for kids to remind them and give them a right amount of pills. 
  
 **Threats:**  **Threats:** 
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 **Threats:**  **Threats:** 
-  * By the fact that the product use a digital system that is connected to the internet, that means that the device can be hacked.  +  * By the fact that the product uses a digital system that is connected to the internet, that means that the device can be hacked.  
   * For some situations the product is unsuitable and for that reason it can lack value.    * For some situations the product is unsuitable and for that reason it can lack value. 
   * Some parents may have doubts or don’t trust the device.    * Some parents may have doubts or don’t trust the device. 
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 === - Brand === === - Brand ===
 == Name == == Name ==
-The name for the pill dispenser is “Billy”. Since it is a product designed for children in order to make their medication intake easier and add some fun to it, the intention was to give it a name that could also be the name of a friend. In some way, Billy kind of does become a child's best friend during the time they have to take their medication. More explanation about the name and the logo is in chapter 7. +The name for the pill dispenser is “Billy”. Since it is a product designed for children in order to make their medication intake easier and add some fun to it, the intention was to give it a name that could also be the name of a friend. In some way, Billy kind of does become a child's best friend during the time they have to take their medication. More explanation about the name and the logo is presented in chapter 7. 
  
 The company behind Billy would like to apply for European and international rights to protect the brand.  The company behind Billy would like to apply for European and international rights to protect the brand. 
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 === - Programmes === === - Programmes ===
-It was decided to promote the product through different methods. For example, the team desires to create campaigns that target parents of young children and distribute them through social media. Through platforms such as Facebook [(meta)], Instagram and Google Ads [(googleads)], it is very effective for targeting individuals to send targeted and customized advertising to. These individuals are determined through the marketing research. Part of the plan is also to distribute the flyers and leaflets at hospitals and healthcare providers. This is a place where children come together with their parents, which makes it interesting to leave the information here via flyers and the like.+It was decided to promote the product through different methods. For example, the team desires to create campaigns that target parents of young children and distribute them through social media. Platforms such as Facebook [(meta)], Instagram and Google Ads [(googleads)], it is very effective for targeting individuals to send targeted and customized advertising to. These individuals are determined through the marketing research. Part of the plan is also to distribute the flyers and leaflets at hospitals and healthcare providers. This is a place where children come together with their parents, which makes it interesting to leave the information here via flyers and the like.
  
-The persona of the product is a young child who need to take medication for whatever reason. But they are not the ones who actually purchase the product, the parents of the child are the ones that are buying the product. The flyer can be seen in Figure {{ref>fig_flyer}}.+The persona of the product is a young child who needs to take medication for whatever reason. But they are not the ones who actually purchase the product, the parents of the child are the ones that are buying the product. The flyer can be seen in Figure {{ref>fig_flyer}}.
  
 <WRAP centeralign> <WRAP centeralign>
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 Individuals can have a significant impact on sustainability by making changes in their daily lives. This is also true for companies developing products. By adapting to nature, rather than trying to control it, more sustainable practices and products can be created. Individuals can have a significant impact on sustainability by making changes in their daily lives. This is also true for companies developing products. By adapting to nature, rather than trying to control it, more sustainable practices and products can be created.
  
-The three common ways to reach environmental protection as you can see in Figure {{ref>fig_reuse}}:+The three common ways to reach environmental protection can be seen in Figure {{ref>fig_reuse}}:
 <WRAP centeralign> <WRAP centeralign>
 <figure fig_reuse> <figure fig_reuse>
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 Implementing in Billy: Implementing in Billy:
-By choosing local providers as our first source for materials, transportation becomes easier. In addition to that Billy firstly is only sold in Portugal and near regions which also creates short distances. Since Billy is designed to fit in every household it is not very big. The packaging is also created to be practical while shipping and also easily stackable to make the most use out of the given transportation options. Also, the packaging of Billy should not only have a shipping purpose, by creating a game inside it is possible to give it a new life and not need to throw it away.+by choosing local providers as our first source for materials, transportation becomes easier. In addition to that Billy firstly is only sold in Portugal and near regions which also creates short distances. Since Billy is designed to fit in every household it is not very big. The packaging is also created to be practical while shipping and also easily stackable to make the most use out of the given transportation options. Also, the packaging of Billy should not only have a shipping purpose, by creating a game inside it is possible to give it a new life and not need to throw it away.
  
 ==== - Social ==== ==== - Social ====
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 Definition: “Social sustainability includes achieving a fair degree of social homogeneity, equitable income distribution, employment that allows the creation of decent livelihoods, and equitable access to resources and social services, a balance between respect of tradition and innovation, and self-reliance, endogeneity and self-confidence (Sachs, 1999, pp. 32–33). A strong definition of social sustainability must rest on the basic values of equity and democracy, the latter meant as the effective appropriation of all human rights – political, civil, economic, social and cultural – by all people” [(SocialSustainability)]. Definition: “Social sustainability includes achieving a fair degree of social homogeneity, equitable income distribution, employment that allows the creation of decent livelihoods, and equitable access to resources and social services, a balance between respect of tradition and innovation, and self-reliance, endogeneity and self-confidence (Sachs, 1999, pp. 32–33). A strong definition of social sustainability must rest on the basic values of equity and democracy, the latter meant as the effective appropriation of all human rights – political, civil, economic, social and cultural – by all people” [(SocialSustainability)].
  
-Therefore, the product must not be having a big impact on destroying nature by human influence. This can be changed by making the handling a way that is easy to use and understand. Furthermore, Billy must provide information about the right disposal. It would be beneficial to make it possible for customers to send back items they no longer need, allowing these items to be given a new life. In addition, enough information must be provided beforehand about ethical and sustainable issues. Also, Billy will be more affordable than other already existing options on the market, to make it possible for everyone to reach the highest state of well-being. In addition to that the renting option even makes it possible for a bigger target group to afford Billy and limit the expenses, since they can give it back if it is not needed anymore.+Therefore, the product must not have a big impact on destroying nature by human influence. This can be changed by making the handling a way that is easy to use and understand. Furthermore, Billy must provide information about the right disposal. It would be beneficial to make it possible for customers to send back items they no longer need, allowing these items to be given a new life. In addition, enough information must be provided beforehand about ethical and sustainable issues. Also, Billy will be more affordable than other already existing options on the market, to make it possible for everyone to reach the highest state of well-being. In addition to that the renting option even makes it possible for a bigger target group to afford Billy and limit the expenses, since they can give it back if it is not needed anymore.
 Moreover, for the sake of Techno-centric-concerns Billy is produced in the most sustainable and resource-efficient way possible. Another way of ensuring social sustainability is trying to find a production place which is not destroying the environment or someone else’s property. The shelter should be placed somewhere next to an urban environment, so it is easy to reach customers and for transport.  Moreover, for the sake of Techno-centric-concerns Billy is produced in the most sustainable and resource-efficient way possible. Another way of ensuring social sustainability is trying to find a production place which is not destroying the environment or someone else’s property. The shelter should be placed somewhere next to an urban environment, so it is easy to reach customers and for transport. 
  
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 ==== - Life Cycle Analysis ==== ==== - Life Cycle Analysis ====
-A Lfe Cycle Analysis (LCA), also known as a life cycle assessment is a way of measuring the impact of a product during each stage of its life, from product to waste or recycling. Since for these measurements very many parameters play a role in the result, this is not an easy exercise to perform correctly. LCA has therefore been defined as a European standard, the ISO 14040. This standard ensures that all measurements are done according to the same method and rules, thus through the data used a realistic estimate can be made about the total impact on environmental impacts [(Eplca)].+A Life Cycle Analysis (LCA), also known as a life cycle assessment is a way of measuring the impact of a product during each stage of its life, from product to waste or recycling. Since for these measurements many parameters play a role in the result, this is not an easy exercise to perform correctly. LCA has therefore been defined as a European standard, the ISO 14040. This standard ensures that all measurements are done according to the same method and rules, thus through the data used a realistic estimate can be made about the total impact on environmental impacts [(Eplca)].
  
 Some questions to be asked during this calculation include, for example, what raw materials were used for production and from where do they come? How are these raw materials and the final product transported and how is the product produced. These are some of the questions for which answers must be formulated, supported by data [(Ecochain)].  Some questions to be asked during this calculation include, for example, what raw materials were used for production and from where do they come? How are these raw materials and the final product transported and how is the product produced. These are some of the questions for which answers must be formulated, supported by data [(Ecochain)]. 
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 Additionally, the product contributes to goal 3 of the United Nations "Good Health and Well-being" by helping children take their medication through a sustainable product. Additionally, the product contributes to goal 3 of the United Nations "Good Health and Well-being" by helping children take their medication through a sustainable product.
  
-The next chapter deals with ethics in a project such as this one. Defines the different types of ethics that exist and how they relate to this project. +The next chapter deals with ethics in a project such as this one, defines the different types of ethics that exist and how they relate to this project. 
  
  
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 </WRAP> </WRAP>
  
-Billy is made up of several parts, the main ones being the product body cylinder, the dome above which contains the reward, the slide that allows you to see the pills fall and finally the dispensing mechanism. The various parts of this product are shown in Table {{ref>parts}} below, and Figure {{ref>photo}} illustrates the assembled product.+Billy is made up of several parts, the main ones being the product body cylinder, the dome above which contains the reward, the slide that allows you to see the pills fall and finally the dispensing mechanism. The various parts of this product are shown in Table {{ref>parts}}, and Figure {{ref>photo}} illustrates the assembled product.
  
 <WRAP centeralign> <WRAP centeralign>
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 //2. Detailed schematic for the prototype// //2. Detailed schematic for the prototype//
  
-As you can see in Figure {{ref>fig_schematic-prototype}} the detailed schematic has changed a bit. The main difference is the use of a different display. The prototype does not require a full-on touch display to work. A simpler and cheaper LCD is used to display the most imported information. This change freed up a lot of GPIO pins of the microcontroller. This allows for a component rearrangement. More components are now directly connected to the microcontroller.+As can be seen in Figure {{ref>fig_schematic-prototype}} the detailed schematic has changed a bit. The main difference is the use of a different display. The prototype does not require a full-on touch display to work. A simpler and cheaper LCD is used to display the most imported information. This change freed up a lot of GPIO pins of the microcontroller. This allows for a component rearrangement. More components are now directly connected to the microcontroller.
  
 <WRAP centeralign> <WRAP centeralign>
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 ==== - Discussion ==== ==== - Discussion ====
 At the start of this project, the team chose the topic of Smart Health and Well-Being. This was due to the personal affinity some team members had with this topic. It was soon decided to create a pill dispenser for elderly people because it could add value to the health care of family members. After an initial weekly meeting, the team was strongly encouraged to brainstorm about this again. With many pill dispensers already available on the market, it was difficult to develop a product that would be innovative. After further research, the team got a better overview of what was already available on the market as well as what products existed, who they are made for and their functions. So the team's conclusion was quickly made, moving away from the idea of making a pill dispenser for older people. To make this product innovative and to market it competitively, the students did not have the necessary skills and budget.  At the start of this project, the team chose the topic of Smart Health and Well-Being. This was due to the personal affinity some team members had with this topic. It was soon decided to create a pill dispenser for elderly people because it could add value to the health care of family members. After an initial weekly meeting, the team was strongly encouraged to brainstorm about this again. With many pill dispensers already available on the market, it was difficult to develop a product that would be innovative. After further research, the team got a better overview of what was already available on the market as well as what products existed, who they are made for and their functions. So the team's conclusion was quickly made, moving away from the idea of making a pill dispenser for older people. To make this product innovative and to market it competitively, the students did not have the necessary skills and budget. 
-Even before the start of the next weekly meeting (3rd weekly meeting), the team already had a solution in mind. During research, it became clear that just about all pill dispensers on the market are aimed at adults and older people. No product focuses on children, something the team felt offered potential. After asking around pediatricians, doing online research and our own experiences with the students on this team, the team knew that children often have a hard time taking pills. As a result, the decision was made to develop a pill dispenser aimed at children between the ages of 8 and 12. +Even before the start of the next weekly meeting (3rd weekly meeting), the team already had a solution in mind. During research, it became clear that just about all pill dispensers on the market are aimed at adults and older people. No product focuses on children, something the team felt offered potential. After asking around pediatricians, doing online research and our own experiences with the students of this team, the team knew that children often have a hard time taking pills. As a result, the decision was made to develop a pill dispenser aimed at children between the ages of 8 and 12. 
  
  
-Because of the diversity in the team, there were struggles and disagreements. Many topics were new territory for the group, so much time was often spent on preliminary research. Despite this, the team managed to deliver the required deliverables within the deadline each time. Probably the greatest challenge was in developing the software. This took more time than initially estimated and presented challenges. Now that the project is over, the team can look back on a successful project. The pill dispenser has been successfully developed and is called Billy.+Because of the diversity in the team, there were struggles and disagreements. Many topics were new territory for the group, so much time was often spent on preliminary research. Despite this, the team managed to deliver the required deliverables within the deadline each time. Probably the greatest challenge was in developing the software. This took more time than initially estimated and presented challenges. Now that the project is over, the team can look back on a effective project. The pill dispenser has been successfully developed and is called Billy.
  
  
-Billy will help children take their medication by doing so in a playful and child-friendly way. This is how to motivate the children, a reward system is also provided in which the parents can choose a reward that their child gets after taking their medication/treatment. In addition, the children can take their pills independently. As a parent, you will get a notification through the software with a picture of your child taking the medication. Additionally, as a caregiver, you can put the pills in Billy at the start of treatment and enter into the software when the doses need to be released. You get a notification at the time medication needs to be taken, a buzzer provides attention, and you, as a caregiver, also don't have to think about when the treatment stops. If the treatment takes longer than the number of doses the device can store, you'll be notified when they need to be refilled.+Billy will help children take their medication by doing so in a playful and child-friendly way. This is how to motivate the children. A reward system is also provided in which the parents can choose a reward that their children gets after taking their medication/treatment. In addition, the children can take their pills independently. As a parent, you will get a notification through the software with a picture of your child taking the medication. Additionally, as a caregiver, you can put the pills in Billy at the start of treatment and enter into the software when the doses need to be released. You get a notification at the time medication needs to be taken, a buzzer provides attention, and you, as a caregiver, also don't have to think about when the treatment stops. If the treatment takes longer than the number of doses the device can store, you'll be notified when they need to be refilled.
  
 The team is therefore extremely satisfied with the achievements of the last few months and is convinced that Billy can add value to many households.  The team is therefore extremely satisfied with the achievements of the last few months and is convinced that Billy can add value to many households. 
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 The prototype has been successful, and its main functions have been well realized. However, the production of the prototype has highlighted possible improvements to be made for the final version.  The prototype has been successful, and its main functions have been well realized. However, the production of the prototype has highlighted possible improvements to be made for the final version. 
  
-Currently, the screen on Billy is only used to display basic information such as the date and time of the next dose. It is suggested that games could be added to the screen, with virtual rewards to make Billy more engaging for children. Currently, Billy prevents the dose from being administered outside of the scheduled time, creating a problem when the child is not at home. It could be solved by allowing carers to override this restriction, making it possible to administer doses at anytime. The pill dispensing mechanism could allow the dispenser to be filled by selecting the day in the app, reducing errors and making the process more efficient. To do this, it would be necessary to develop a solution to prevent pills from falling into the hole of the pill selector.+Currently, the screen on Billy is only used to display basic information such as the date and time of the next dose. It is suggested that games could be added to the screen, with virtual rewards to make Billy more engaging for children. Currently, Billy prevents the dose from being administered outside of the scheduled time, creating a problem when the child is not at home. It could be solved by allowing caregivers to override this restriction, making it possible to administer doses at anytime. The pill dispensing mechanism could allow the dispenser to be filled by selecting the day in the app, reducing errors and making the process more efficient. To do this, it would be necessary to develop a solution to prevent pills from falling into the hole of the pill selector.
  
 One possible improvement is to add support for the plain disk and the pill selector. Currently, the disks are not stable enough and may capsize when pressure is applied far from the center. This would require the addition of a third support to make the assembly more stable. One possible improvement is to add support for the plain disk and the pill selector. Currently, the disks are not stable enough and may capsize when pressure is applied far from the center. This would require the addition of a third support to make the assembly more stable.
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